Technical SEO I put in from day one, not at the end
When I build a site, SEO goes into the plan with the pages. I do not wait for a “marketing stage”. If URLs are messy, if titles and descriptions are missing, if language versions duplicate each other or the sitemap is dead, Google has nothing clean to index, however pretty the hero looks.
The short list I keep
- A clear URL per language, without useless parameters.
- Title, description and canonical on every important page.
- Hreflang when ro, es and en exist, so they do not cannibalise each other.
- A sitemap driven by content, not an XML file left to rot.
- Images with alt text, reasonable size, and copy that can be read without JavaScript.
On ionelnistor.ro I kept the template, but I added blog, categories, RSS and sitemap on the same structure. It is not magic. It is consistency: the same name, the same legal pages, the same routes. Someone searching “Ionel Nistor HGV driver” or “Nistor Ionel Laravel” should land on a page that says those things plainly.
What I do not sell as SEO
I do not sell guaranteed rankings and I do not stuff text with keywords until it cannot be read. Technical SEO means you do not trip yourself. Good content comes after the site is indexable. I keep that order on client projects as well.